Email Marketing Consultant
Warm up leads with email marketing
In a world full of advertising, you’d be surprised at the results you can get from something as simple and affordable as email marketing. What’s less simple, however, is setting up your campaigns in the right way.
That’s why I created my email marketing service. With minimal input from clients, I can craft emails that generate leads, engage customers and boost branding, and I have over ten years of experience doing so.
Grow your database
I take the time to get to know your target audience so you can add more like-minded people to your database. Then I create eye-catching designs and copy that draws them in. You’ll end the process with an email marketing list full of leads that love what your brand is about.
Platform set up
I’m experienced with a range of email platforms and can help you to set up your systems
Newsletters
I can create longer-form emails that take a deep dive into your brand, product or services
A/B Testing
I will continually test our email copy and graphics to optimise your results
Segmentation
I split your audience into key groups and set up automated emails to efficiently convert them
GDPR
I help you to ensure that you’re meeting all data protection regulations with every email
Boost your results with audience segmentation
My email systems segment your audience to tailor your communications towards specific groups based on their preferences, behaviours and demographic information. This allows you to achieve different goals at the same time. For example, you could teach one group more about your business by sending them blog content while you could promote your products and services more directly with a segment of warmer leads.
Access data to track results
I provide insights into open rate, click-through rate and conversions so that you can see how your email campaigns are performing. I also use this information to tweak our email content to boost your results.
Email Marketing Consultant FAQs
Which businesses should have an email marketing strategy?
How can you build your email database?
It could also involve hiring the help of an email marketing consultant like Six Six Marketing. I have years of experience developing strategies that encourage people to subscribe, and stay subscribed.
How do I ensure my emails comply with legal regulations and spam laws?
– Obtain explicit permission before adding people to an email list
– Include a clearly visible unsubscribe button
– Ensure that you write subject lines that reflect the content of the email
– Don’t “spam” recipients with emails
By using an email marketing consultant such as Six Six Marketing, you can stay on top of email marketing laws without stress.
What are the benefits of paying for an email marketing consultant?
How should you choose the right email marketing consultant?
Need to chat about your Email Marketing strategy?
Email marketing consultant case study
Creative Brick Solutions is an independent company specialising in showcasing and sourcing premium brickwork for architects, contractors, and developers. They excel in delivering tailored solutions that help their clients turn inspiration into reality, focusing on flexibility, thoughtfulness, and timely delivery. As their email marketing consultant, I aimed to enhance their email marketing strategy to better engage their audience and drive conversions.
First, I developed compelling email drafts that encouraged recipients to download informative booklets on brick slip cladding solutions. Each email provided a concise overview of the e-book and was designed to improve previously low click-through rates. By segmenting the audience and creating visually engaging content, the emails aimed to capture the reader’s attention immediately. The series of emails were meticulously proofread and tested before being sent to our segmented audience lists. Each email included clear calls-to-action, urging recipients to download the e-book. The design was mobile-responsive, ensuring accessibility for recipients on all devices.
The campaign successfully increased engagement and provided valuable resources to recipients, aligning with Creative Brick Solutions’ mission of delivering exceptional brickwork solutions through exploration and experience.