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Google Ads Consultant

Boost the return on investment of your Google Ads

By using Google Ads, you can put your brand in front of thousands of searchers a day, if you can get your strategy right. 

I created this Google Ads service to help my clients get a better return on their ad spend. Through an up-to-date knowledge of strategy, I deliver not just clicks but leads with every campaign I optimise.

Ads that ADD to your marketing drive

From understanding Google’s pricing model to tweaking your targeting, setting up ads can feel like a full-time job. I’m here to make the process simple and to deliver clear results in line with your business goals.

Optimise your conversions

At Six Six Marketing, I analyse your market, A/B test your ads and implement copy and graphic strategies that supercharge your conversions. You’ll no longer have to worry about underperforming campaigns!

Need marketing help? Get in touch

YouTube Ads

I help you create YouTube ads that people don’t skip

Google Ads 

I help you find the terms your customers are searching for

Retargeting

I identify prospective customers for retargeting and tailor our creatives towards them 

PPC Bidding Optimisation

I ensure that you only spend what you need to on your ads

GA4 Analytics

With an extensive understanding of Google Analytics, I provide all the insights you need to optimise your online presence

Retarget customers

Six Six Marketing can retarget your ads to re-engage potential customers who have shown interest in your brand. Through meticulous analysis of user behaviour and preferences, I tailor compelling ad creatives and messaging that ignite their interest.

See my case studies and testimonials

Track the insights you need 

Using GA4, I can track any data points you like. This includes user interactions, conversion rates and website navigation. With these insights, in combination with my other services, I can ensure that every aspect of your digital presence is contributing towards your sales figures.

Meet your marketing consultant

Google Ads Consultant FAQs

How does Google Ads work?
Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay when users click on their ads. When a user searches for a keyword that’s related to a number of ads, Google’s algorithm determines which ads to display based on factors like bid amount, ad quality, and relevance.

This means you need to create campaigns, set budgets, choose targeting options, and create compelling ad creatives. For help with this, look to a marketing consultant like Six Six Marketing.

How much does Google Ads cost?
The cost of Google Ads varies based on factors like keyword competitiveness and targeting options. Advertisers can set a daily budget, and bids are made on a per-click basis. The cost per click (CPC) can range from a few pence to several pounds so it’s important to continually monitor and optimise campaigns regularly to ensure a good return on investment.
Can I target specific audiences with Google Ads?
Yes, Google Ads offers various targeting options to reach specific audiences. You can target based on demographics (age, gender, location), interests, behaviours, and even remarket to users who have interacted with your website before. This allows you to tailor your ads to reach the right people, increasing the chances of conversions.
How do I measure the success of my Google Ads campaigns?
Through the Google Ads platform and GA4 analytics, you can access comprehensive metrics and analytics to measure the success of your campaigns. Key performance indicators (KPIs) include impressions, clicks, click-through rates (CTR), conversion rates, and cost per conversion. For help accessing and understanding these metrics get in touch with me.
Should I use a consultant to help with my Google Ads?
Unless you have a lot of time to dedicate to setting up and optimising your Google Ads campaigns, it’s best to use an agency or consultant. With years of experience and a commitment to staying on top of the latest Google updates, they can handle keyword research, ad creation, bid management, tracking metrics, and optimisation to help you to create campaigns with great conversion rates.

Need to chat about your Google Ads strategy?

Google Ads consultant case study

M&L Performing Arts is a vibrant performing arts school offering piano and drum kit lessons. The school caters to a wide age range, from 18 months to adults, providing support for graded examinations and numerous performance opportunities.

As their Google Ads marketing consultant, my goal was to optimise their advertising efforts to maximise and enhance their online visibility. One of the initial steps was to conduct thorough keyword research to target relevant search terms. This involved refining the campaign’s keyword list to ensure that ads reached the most relevant audience. Additionally, I enhanced campaigns by incorporating engaging images, making the ads more visually appealing and likely to attract clicks.

A key part of the strategy included improving the account’s negative keywords. By adding new negative keywords, I aimed to eliminate irrelevant traffic and enhance overall campaign efficiency. Building a remarketing audience was another significant task, setting the groundwork for future campaigns to re-engage a potential target audience who had previously interacted with the school’s website. I also adjusted the focus of the campaigns to target specific classes, this targeted approach was designed to align more closely with the school’s current priorities and market demand.

Creating a new display advertising campaign was another critical component of the strategy. This involved designing a new advert to promote both the homepage and ballet lessons, with detailed audience segmentation to ensure it reached the appropriate local demographic. Through these targeted efforts, the Google Ads campaigns for M&L Performing Arts were optimised for better performance, driving increased engagement and ultimately contributing to the school’s growth and success.

Google Ads consultant case study
Want to improve your Google Ads? Get in touch