Google Ads Consultancy

Boost the ROI of your Google Ads

By using Google Ads, you can put your brand in front of thousands of searchers a day, if you can get your strategy right.

We created our Google Ads service to help our clients get a better return on their ad spend. Through an up-to-date knowledge of strategy, we deliver not just clicks but leads with every campaign we optimise.

Ads that ADD to your marketing drive

From understanding Google’s pricing model to tweaking your targeting, setting up ads can feel like a full-time job. We’re here to make the process simple and to deliver clear results in line with your business goals.

Optimise your conversions

At Six Six, we analyse your market, A/B test your ads and implement copy and graphic strategies that supercharge your conversions. You’ll no longer have to worry about underperforming campaigns!

Need marketing help? Get in touch

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YouTube Ads

We help you create YouTube ads that people don’t skip

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Google Ads

We help you find the terms your customers are searching for

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Retargeting

We identify prospective customers for retargeting and tailor our creatives towards them

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PPC Bidding Optimisation

We ensure that you only spend what you need to on your ads

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GA4 Analytics

With an extensive understanding of Google Analytics, we provide all the insights you need to optimise your online presence

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Retarget customers

We retarget ads to re-engage potential customers who have shown interest in your brand. Through meticulous analysis of user behaviour and preferences, we tailor compelling ad creatives and messaging that ignites their interest.

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Track the insights you need

Using GA4, we can track any data points you like. This includes user interactions, conversion rates and website navigation. With these insights, in combination with our other services, we can ensure that every aspect of your digital presence is contributing towards your sales figures.

Meet your marketing consultant

Google Ads FAQs

How does Google Ads work?

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay when users click on their ads. When a user searches for a keyword that’s related to a number of ads, Google’s algorithm determines which ads to display based on factors like bid amount, ad quality, and relevance.

This means you need to create campaigns, set budgets, choose targeting options, and create compelling ad creatives. For help with this, look to a marketing consultant like Six Six Marketing.

How much does Google Ads cost?

The cost of Google Ads varies based on factors like keyword competitiveness and targeting options. Advertisers can set a daily budget, and bids are made on a per-click basis. The cost per click (CPC) can range from a few pence to several pounds so it’s important to continually monitor and optimise campaigns regularly to ensure a good return on investment.

Can I target specific audiences with Google Ads?

Yes, Google Ads offers various targeting options to reach specific audiences. You can target based on demographics (age, gender, location), interests, behaviours, and even remarket to users who have interacted with your website before. This allows you to tailor your ads to reach the right people, increasing the chances of conversions.

How do I measure the success of my Google Ads campaigns?

Through GA4 analytics, you can access comprehensive metrics and analytics to measure the success of your campaigns. Key performance indicators (KPIs) include impressions, clicks, click-through rates (CTR), conversion rates, and cost per conversion. For help accessing and understanding these metrics get in touch with us.

Should I use an ad agency to help with my Google Ads?

Unless you have a lot of time to dedicate to setting up and optimising your Google Ads campaigns, it’s best to use an agency or consultant. With years of experience and a commitment to staying on top of the latest Google updates, they can handle keyword research, ad creation, bid management, tracking metrics, and optimisation to help you to create campaigns with great conversion rates.