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Web Strategy

Make your website work for you

Driving traffic to your site is great, but it isn’t so useful if people click off after reading a couple of lines or clicking a few links. 

To generate leads, sales and engagement, you need conversion rate optimisation and a strong website strategy that targets your ideal customers. Luckily, we’ve been providing these services to our clients for over ten years.

Craft a site with direction

Many people create websites without planning how their visitors will navigate through them. They’ll choose a nice few images, write a bit of copy and add some call-to-action buttons. When creating an effective website strategy, on the other hand, we test and optimise your site so that people find it easy to take the action you want them to.

Identify bottlenecks with data

With insights such as heatmaps, we track the journey visitors typically make on your site. This allows us to pinpoint potential issues and places they are losing interest. From here we can make strategic suggestions to accelerate your conversion rates and provide you with in-depth reports about the status of your site.  

Google Analytics 4

Install GA4 to get insights into the traffic data for your website, see how your users are reaching you

Heat Mapping

Installing heat mapping on your website with Microsoft Clarity can give greater insights into what is working on your pages

Conversion tracking

Conversions tracking will be set up to measure important website actions and how leads and sales find your site

A/B Testing

Website A/B testing to see what works with your site visitors and to increase conversions using data with sound methods


Regularly reporting results to clients to feedback data gained on website traffic, A/B testing and website conversions 

Target your audience precisely

Our research allows us to find out exactly what your prospective customers are looking for when they visit your site. This means we can implement and test strategies that will make an efficient difference to your bottom-line metrics.

Take a holistic approach

We offer content support, social media assistance, SEO services as well as conversion rate optimisation and website strategy. This means that you can streamline your entire sales funnels to boost your conversion rates and generate more leads.

Website Strategy FAQs

What is conversion rate optimisation (CRO) and why is it important for a website strategy?

Conversion rate optimisation is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. By optimising your conversion rates with a great website strategy, you can generate more leads, increase sales, and maximize the return on investment (ROI) from your website.

Do all businesses need conversion rate optimisation and website strategy?

Conversion rate optimisation and website strategy services can benefit businesses of all sizes and across various industries. Whether you have an e-commerce store, a lead generation website, a SaaS platform, or a content-based site, CRO can help you improve your website’s performance and achieve your business goals. At Six Six Marketing, our services are tailored to meet the specific needs of your industry and target audience.

How do you determine the areas of improvement for your website's conversion rates?

It’s best to use a specialist service such as Six Six to optimise your website strategy and conversion rates. Experts will conduct a comprehensive analysis of your site, focusing on various factors that influence user behaviour and conversion rates. They will employ techniques like user behaviour analysis, heat mapping, A/B testing, and data analytics to pinpoint bottlenecks and identify the areas where your website can be improved.

How long does it take to see results from conversion rate optimisation?

The timeline for seeing noticeable results from conversion rate optimisation can vary depending on various factors, including the current state of your website, the extent of changes required, and the level of competition in your industry. Typically, it takes a few weeks to a few months to start seeing significant improvements in conversion rates. However, it’s important to note that conversion rate optimisation is an ongoing process, and continuous monitoring and optimisation are crucial for sustained results.

How do I measure the effectiveness of conversion rate optimisation efforts?

Measuring the effectiveness of conversion rate optimisation requires tracking and analysing relevant metrics. If you use a professional service such as Six Six Marketing, the team will utilise various analytical tools to monitor key performance indicators (KPIs) such as conversion rates, click-through rates, bounce rates, and average time on site. We also provide regular reports and insights on these metrics, allowing you to gauge the impact of our optimisation efforts and make informed decisions for further improvements.

Need to chat about your website strategy?

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